SCAID (Strategic Concept of Animation Industry Development) maps out the current situation and defines strengths and weaknesses. It also clearly formulates opportunities for creating a functional and competitive field of animation in the Czech Republic with an eye towards global trends and challenges. As such it‘s a roadmap for the development of the Czech animation industry – aiming to benchmark Czech animation against more developed countries, and implementing progressive strategies. Our vision is to develop into a productive field with job opportunities for creative professionals to push forward with projects targeting success amid global competition. The strategic concept for the development of animation is related to and develops Mapping Cultural and Creative Industries in the Czech Republic produced by the Arts and Theatrical Institute – a 2014 study on animated production.